Our Philosophy and History

Our brand captures the essence of the soil, sun, rain, vine and fruit from our vineyard. We share this experience with our customers through our wine. All our wines are

“Single Vineyard, and Estate Grown”

of course!!

The uniqueness of these factors combines to produce wines of distinction and flair.

Our History

Greg Barritt and his family are direct descendants of two of the earliest settlers in the Barossa Valley, Carl Sobels and Joseph Barritt.

Joseph Barritt arrived in South Australia in 1839, was a member of parliament for the district of Barossa, and he and his descendants have been growing grapes in the Barossa Valley since the 1850’s.

Carl Sobels came as an experienced professional winemaker from France to be the first contract winemaker in South Australia. By 1850 he was living in Tanunda, making wine for other pioneers as well as selling his own wine in London. His son was co-founder of Quelltaler Wines which remained in the family until 1969.

Greg is fifth generation. He was born and bred on the family property in the Barossa Ranges –working with sheep, cattle, crops and, most importantly, 100-year- old vines! With a range of interests he later became a research scientist and now spends his time between research and running the vineyards of the Barritt family estate.

Joe is sixth generation. He studied Viticulture and Oenology at The University of Adelaide, then spent 10 years working in the wine industry in Australia, France and USA. He has been responsible for making wines with JB WINES label, and designing the labels too. A true creative.

“If you are in the Barossa I strongly suggest that you try and make the time to meet with Lenore and taste their wines.” – Cassaly Fitzgerald